Effective Date: November 24, 2025
Growers Direct Produce (“we,” “us,” or “our”) is a California-based company that values the privacy of its customers, visitors, and users (“you”).1 This Policy has been designed to ensure our commitment to protecting your privacy and fulfilling our obligation to meet, and exceed, existing privacy standards related to our website and any associated services, including compliance with relevant California law.2
We reserve the right to make changes to this Policy at any given time. We will notify you promptly by email if we decide to use any personally identifiable information on file in a manner significantly different from what was stated when the information was initially collected. At that time, you will have the option to permit or deny the use of your information in that separate manner.
By using the Growers Direct Produce website, you are consenting to the data collection and usage procedures expressed in this Policy.
This Policy applies only to the Growers Direct Produce website and governs all data collection and usage by us.3
Please Note: This Policy does not govern the collection and use of information by companies or individuals that we do not control or manage.4 If you visit a website linked from ours, we strongly recommend you review its privacy policy before providing any information.
It is always your choice whether to disclose personally identifiable information to us. If you elect not to do so, we may not be able to register you as a user or provide certain products or services.
We collect various types of information, such as:
Information You Provide (Personally Identifiable Information – PII): Includes contact information, payment details, and preferences necessary for placing orders, setting up accounts, or subscribing to services (e.g., email newsletters).5
Information Automatically Collected:
Data gathered when visiting our website, which may include cookies, third-party tracking technologies, and server logs.6
Non-personal anonymous demographic information (such as the type of browser you use, IP address, or type of operating system).7 This assists us in maintaining superior quality service and enhancing your experience.
We may track usage patterns and traffic to understand which products and services (e.g., seasonal produce, recipe ideas) are most popular with our customers.8
We collect your data for the following legitimate reasons:
To better understand your needs and provide you with the products and services you have requested (e.g., fulfilling produce orders).9
To fulfill our legitimate interest in improving our services and products (e.g., optimizing delivery routes, expanding product offerings).
To send you promotional emails containing information we think you may like, such as discounts or new items, when we have your consent to do so.10
To contact you to fill out surveys or participate in market research related to our produce quality or service, when we have your consent to do so.11
To customize our website and your personal experience according to your online behavior and preferences (e.g., showing you regional or seasonal specials).
Data Retention: We will store your data for no longer than necessary. The retention period is determined by factors including: the length of time your information remains relevant; the need to keep records to demonstrate fulfilled duties/obligations; any limitation periods for claims; any legal retention periods; the nature of our contract with you; and our legitimate interest in keeping the information.
Growers Direct Produce does not, and will not, sell, rent, or lease any customer lists, names, or individual PII to any third parties.12
We use personal information to operate our website and ensure the delivery of the services and products you request.13
We may use PII to keep you informed of other possible products and/or services that may be available to you from Growers Direct Produce.
We may, from time to time, use various third-party social media features (like Facebook, Instagram, or Pinterest).14 These are governed by the privacy policies of the providers and are not within our control.
We will not use or disclose your information except under the following circumstances:
As necessary to provide services or products you have ordered (e.g., sharing your address with our delivery partner).
In other ways described in this Policy or to which you have otherwise consented.
In the aggregate with other information in such a way that your identity cannot reasonably be determined.
As required by law, or in response to a subpoena or search warrant.
To outside auditors who have agreed to keep the information confidential.
As necessary to enforce our Terms of Service.
As necessary to maintain, safeguard, and preserve the rights and property of Growers Direct Produce.
Because Growers Direct Produce is based in California, we provide this notice to comply with applicable state laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).15
Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you.
Right to Delete: You have the right to request the deletion of your personal information that we have collected, subject to certain exceptions (e.g., completing a transaction, detecting security incidents).16
Right to Opt-Out of Sale (Do Not Sell/Share): As stated above, Growers Direct Produce does not sell or share your personal information to third parties for monetary or other valuable consideration. Therefore, no opt-out request is necessary.
Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
To exercise these rights, please contact us using the information provided below. We will verify your identity before processing your request.
We take reasonable precautions to protect your information. When you submit sensitive information via the website (e.g., payment details), your information is protected both online and offline.17
We use Secure Socket Layer (SSL) for authentication and private communications to secure your access and communication of personal and credit card information.18
We protect your information offline by restricting access.19 Only employees who need the information to perform a specific job (e.g., order fulfillment, billing, or customer service) are granted access to personally identifiable information.20
The computers and servers where we store PII are kept in a secure environment to prevent any loss, misuse, unauthorized access, disclosure, or modification.21
You have the option to discontinue receiving communications from us by way of email or newsletters.
To discontinue or unsubscribe, please click the “unsubscribe” link included in the email or send an email request to our contact address (listed below) stating you wish to unsubscribe.
If you wish to unsubscribe or opt-out from any third-party websites (e.g., social media providers), you must go to that specific website to do so.
The Growers Direct Produce website is not directed to, and does not knowingly collect, personally identifiable information from children under the age of thirteen (13).22 If we inadvertently collect such information, we will immediately delete it from our system or obtain verifiable parental consent for its use and storage. Anyone under 13 must seek and obtain parent or guardian permission to use this website.
If you have any questions or concerns regarding this Privacy Policy Agreement or wish to exercise your California consumer rights, please feel free to contact us:
| Method | Details |
| Email Address | [email protected] |
| Mailing Address | 319 W Murray Ave, Visalia, Ca 93291 |
© 2024 Growers Direct Produce Inc • All Rights Reserved